Brand DNA

The inputs Epic Design honors on every generation. Palette, typography, voice, anti-patterns.

Palette

Primary, accent, and background tokens. Stored as CSS-variable references — never hex literals in generated TSX.

Primary

Accent

Background

Typography

Heading and body font families. Loaded via Next.js font loader at the chassis level.

Heading Font

Body Font

Voice

Register applied to all generated copy. Per Epic Design v0 voice register: declarative, plural-first-person, no em-dashes, no title periods, ≤14 words/sentence.

Voice Register

Target Audience

Anti-Patterns

What Epic Design must NOT do. Generic SaaS aesthetic, stock-photo feel, marketing-template energy, etc.

Anti-Patterns

Phase 1B v0.1: Brand DNA is currently held in component state only. Phase 1B v1.0 wires persistence to Supabase via the Epic Alignment substrate adapter, with tenant-scoped storage and version history.